Digital Marketing Specialist

Duration: 12 Months
Location: Remote, Part-Time (Physically present in Canada + EST Time Zone)

We are seeking a part-time Digital Marketing Specialist to provide Digital Marketing Services. Developing and executing digital marketing strategies to promote the organization's products and services.

Roles and Responsibilities
● Develops and executes digital marketing strategies to promote the organization's products and services across various channels that drive awareness, engagement, and ultimately result in lead generation
● Executes flawlessly across the entire portfolio of tactics, implements digital strategies/programs and analyzes their effectiveness through metrics
● Applies the company brand to all digital initiatives and represents the voice of the customer
● Leads ongoing monitoring, analysis and evaluation of results of activities in order to recommend improvements and measure Return On Investment
● Partners with senior management to develop digital strategies within assigned portfolio; manages scorecard(s) and budgets ensuring results are accurately captured
● Identify opportunities and develop/implement appropriate best practices

● Undergraduate Degree in Business Administration, Marketing or related field
● Minimum 5 years experience in Digital Marketing
● Media plan development with a focus on digital media including social media, SEM and programmatic
● Create and Execute Digital Marketing Campaigns
● Ad Copywriting & Content Creation
● Develop Visual Assets for Digital Campaigns
● Multichannel marketing
● Experience with Search Engine Optimization
● Advanced knowledge of marketing principles and practices
● Experience developing a targeted digital marketing program based on customer insights
● Experience with marketing measurement frameworks
● Experience with Content Management Systems (Sitecore, Adobe Experience Cloud, ContentStack)
● Excellent Communication Skills

● Bilingual in both official languages (French and English)
● Experience in Agile marketing
● Experience with Agile Methodologies

We thank you for visiting the job page. Only candidates closely matching the requirement will be contacted for interview. Wishing you all the best in your job search.

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